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There haven't been many things that have gotten as much attention as the expanding male market in skincare and spas in general in recent years. For the time being, there isn't much fresh information about the importance of men practicing basic skin care, including the use of sunscreen as part of a regular routine. In fact, if you haven't heard about the importance of sunscreen, it's most likely one of nature's subtle ways of thinning out the herd.
Brands believe the market is ready, but the market's full potential has yet to be realized. Young guys are becoming more interested in facial skincare and adopting multi-step procedures that are more similar to their female counterparts. According to Mintel data, 49 percent of UK males who use skin care products would be willing to add more steps to their routine, with the number rising to 68 percent among those aged 16 to 34.
According to Mintel statistics, the market in the UK, which was valued £79 million ($110 million) in 2021, is anticipated to fall by 11% by 2025. The shift in consumer sentiments hasn't yet translated into sales. The market opportunity is developing.
Comparison
When compared the pricing element for Bulldog, Recipe For Men, Monsieur Barbier and Horace.
Recipe For Men has the most expensive products, Horace and Monsieur Barbier on a similar price range, Bulldog on the lowest in this comparison.
With the high amount of market presences for Gillette, Nivea, Garnier or Loreal brands, it will not be a good to compare the price element with Bulldog, Recipe For Men, Monsieur Barbier and Horace. These specific men’s cosmetic brands are in expensive bracket when placed with other generic/basic brands. They have specific standards and good will in each of their products, example:- Bulldog and Horace is natural certified and cruety free vegan product, Recipe for Men is in the highest fashion and ruggedness character.
Reference
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