Social networks, center of the world? No...

In this post, I will not tackle brand engagement on social networks, although, with their blast, consumers do not miss one to give their opinion and defend their ideas.

So how do brands create a powerful bond with their customers?

Different strategies are deployed to keep a high engagement rate with the brand or to enhance both customer retention and loyalty. All of these approaches aim to boost sales.

Monsieur Barbier a remake of Charlie and the Chocolate Factory

On the website of the young French brand, we think we can win the lottery. It's almost that!

By subscribing to the Golden Ticket, customers can win every month some very pioneering gifts. The brand tries to seek brand new partnerships to sur

prise their most faithful customers. For instance, in July, they collaborate with the French Brand Charlie Watch. For October, the brand is offering to win seats for a 100% European animated film.

Monsieur Barbier does it well, how to increase your chances of winning? By sharing on your favorite social networks.

Gillette knows how to please men

Your razor blades are damaged or you are running out of shaving gel, this situation can be very painful for a man about to shave. Start with a fifteen-day free trial on Gillette website and receive your blades within 2 weeks. Of course, you get a starter kit that includes the handle, the blade and a shaving gel. Once you have chosen your skin type and how you want to shave, the customer can choose if he wants to receive 4 blades every 2 or 4 months for 15,21€.

Eventually, here we have presented two concrete examples proposed by our men cosmetic brands, but giveaways, polls and personalised communications on websites still make sales increase. In any market and for any product, people like to interact

Pauline Nortier

Sources :

- Golden Ticket Même les souris ... - Monsieur Barbier [online]. Soins Rasage, Barbe et Visage pour Hommes | Monsieur BARBIER. [Viewed 1 November 2021]. Available from: https://www.monsieurbarbier.com/golden-ticket

- What is brand engagement: guide - definition | sendpulse [online]. SendPulse. [Viewed 1 November 2021]. Available from: https://sendpulse.com/support/glossary/brand-engagement

- Quel abonnement choisir ? | Abonnement lames | Gillette FR [online]. Produits de Rasage & Soin pour Homme | Rasage Parfait | Gillette FR. [Viewed 1 November 2021]. Available from: https://www.gillette.fr/quel-abonnement-choisir