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What is an influencer?
An influencer is someone who has:
· The power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience.
· A following in a distinct niche, with whom he or she actively engages. The size of the following depends on the size of his/her topic of the niche.
It is important to note that these individuals are not merely marketing tools, but rather social relationship assets with which brands can collaborate to achieve their marketing objectives.
From now on, there have been significant developments in integrated efforts between products and the power to be reckoned with in order to promote content in their web-based media groups. Promoters are considered to be the test subjects of any product or products, and they promote products through social media platforms.
Social content providers with specialty audiences, on the other hand, can often provide greater value to brands in today's digital age. On social media, these personalities have devoted and active groups of followers.
Bulldog way of using influencer.
Bulldog has take the influencer marketing to a different dimension, rather than using celebrities or social media big shots, Bulldog kept the muscling image using the real Bulldog as the brand influencer.
Also Bulldog Brand has used main Youtube video makes and content creators to review their product, which has helped the brand to reach to the market.
Comparison
Comparing Bulldog with other brands like Gillette, Nivea, Garnier or Horace, these brands have invested huge time and money in Marketing using ad’s and high-profile celebrities. It also reflects their growth in social media accounts. All these brands have a verified account by the social media platform with high number of followers. GIllette has been the most matured brand in men’s cosmetic products, it has an unbreakable goodwill in the market. The tagline and ad’s published by Gillette has always been a big hit in the social media and cosmetic marketing.
It is very commendable how Marc and Kim co-founders of Horace has made the company in a high growth track.
As mentioned in the Horace specific blog by Emeline Le Pogam “Simplicity, elegancy, efficiency as core values of the brand HORACE definitely works”
Same way when we look the brands like Recipe For Men and Monsieur Barbier, these brands has similar presence in the market as Bulldog. Recipe for Men came to the market in year 2004 and Monsieur Barbier launchedin 2013, it is way younger than Bulldog and Recipe for men.
References
Instagram profiles
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