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Thanks to Digimind, I decided to make some researches on Garnier men. It is interesting to take a closer look at Garnier, as the cosmetic brand offers products for women but also for men.
The versatility of the brand is impressive : from hair and skin care products for women, to face cleansers and deodorants for men.
As you can see on this graph, if we compare the last 6 years the brand attracted 50% of men consumers and 50% of women consumers. The very low prices are maybe one of the top reasons that make this brand so attractive, but also its accessibility. For example you can find the brand in almost every beauty shelves in supermarkets.
The brand seems to attract mostly millennials especially for women (53%) but also some people between 41 and 55 years old, especially for men (35%). The average age of men consumers appears to be quite large, which reflects a very good marketing strategy from Garnier men.
Source : Digimind
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