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“Horace helps men feel good in their skin”
After being named as number 1 in an article for Vogue in August 2020, thanks to its cleansing gel, we can wonder how the brand was able to step up in the market that fast?
The French brand HORACE was able to put a key point a today’s issues. It is all about respect. On one hand, they respect the environment by using clean, natural products and they also shorten the supply chain by using only French manufactures.
On the other hand, they respect the skin and the person itself. They claim body positivity as “Horace helps men feel good in their skin”. Horace is definitely willing to have its consumers identify to themselves. They use models who could look like everyone. Furthermore, they really are close to their clients; customer service is the heart of the brand.
The two co-founders, Mark and Kim, who were sailing branded products in their e-shop since 2015, decided to create recently their own products with the brand HORACE.
They always had the aim to do it with the consumers and not only for the consumers.
It is working well since they have been asking some clients to test their products before making them available, to make sure they are consistent with their desires. And they don’t stop here, they assist the clients during all the process, by making accessible guides, tutorials, advice…
Mark & Kim even answer themselves to each review online, the only other person allowed to do that is the magazine’s manager, as he knows enough the brand to answer himself.
To respond to customers' demands and expectations they offer only the best products of each range; they just have one deodorant available or one moisturizing cream as an example.
They choose quality over quantity and by the quality of the product, it also goes by its design, with a purified style which surely makes you want this stylish product in your bathroom.
To conclude, Simplicity, elegancy, efficiency as core values of the brand HORACE definitely works !
Sources:
https://www.commeuncamion.com/2018/04/08/horace-la-marque-de-cosmetiques-100-masculine-et-naturelle/
Emeline Le Pogam
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