Monsieur Barbier, the new french expert in male grooming

Let’s have a look into the french cosmetic market for men. This market is interesting to study, since the cosmetic market is very big for women cosmetic with renowned brands that have established themselves pretty well in the world such as L’Oréal. But what about men cosmetics ?

A brand worth seeing is Monsieur Barbier. This young french brand has been created in 2013 and is conquering the men cosmetic market. The brand name itself is very well chosen, because it indicates directly that the brand is made for men. They want to offer the French barber experience : in France, men are going to the barber mainly for the expertise but also to have a good time in the salon, to drink a coffee and discuss with the barber & other clients. They want to reflect this French expertise as well as this social experience.

After a quick glance on their website, one can directly sees their strong engagement in sustainability and transparency : the brand is said naturally certified, cruelty-free & vegan and made in France & Belgium. Their main purpose is to conquer the French men cosmetic market by offering products combining innovation, pleasure & naturalness. They want to be a male grooming brand, meaning offering products for men that feat the needs from the first minutes in the shower until the last preparation step in the bathroom to get ready.

Their products are colorful, attractive and recognizable. The brand target is mainly young men customers between 25 and 45 years old and the playful packaging are a good product development strategy to attract a young clientele.

What’s interesting is also to see how Monsieur Barbier keep on focusing on their engagement rate via social media or their website. The brand does indeed not have any physical shops so this online marketing strong strategy is vital. Via their social media accounts or via their website and the “Golden Ticket” offer to suscribers they are playing on their young brand image to really differenciate themselves.

If you wanna have a deeper look on Monsieur Barbier and discover more about this newcomer, do not hesitate to click on the link below !

Source : https://www.monsieurbarbier.com/