Old school brand has its invisibility on internet

Continue from the previous article about Recipe for Men. Let's dig into their old school style of social listening for the past two years. What we can learn from their branding? They're not so much to discover when the brand primarily relies on spreading with the human mouth.

In fact, they managed to have literally zero negative sentiments.

Not hard to see from the ‘mentions’ data. It’s only from their official media or distributing collaborative partners, and nothing personal.

Voices on the internet are concentrated on some key concepts below. It shows the audience is receiving what the brand is offering and matching their product line. For example, 'Perfekta farsdagsgavor' means 'perfect Father's Day gift' in Swedish. Logical product for logical (busy & tried) fathers. 'Raw naturals' is another product line which is into more manly rockabilly character. Yet, it still only has the logical skincare products.

That can also explain the reason with 34% of women searching the brand.

Last, the audience shares the same interests of 'your indulgence brands'. What does it mean? A simple three steps of skincare product can feed your skin thoroughly. Indulge yourself in having shinning skin, more sleep or more time for yourself to do other things daily.

Source:

Digimind